In case you haven’t noticed, the world is rapidly moving from online to mobile.
In many countries (including the US and Australia) sales of web enabled mobile devices outstrip computer sales, and this trend is accelerating! For the young the world has already moved from the desktop and the laptop to the smart phone and iPad.
The implications of the rush to mobile are especially pressing for tour and activity operators due to the nature of their customer base and the purchasing preferences of their consumers.
Here's why a mobile-friendly website is essential for tours and activities: