You have your Facebook page all set up, so that everyone who is traveling to your area and wants to book one of your tours or activities can interact with you. You've picked out the perfect cover photo, and you have a great profile picture that showcases your brand name and logo. You have your contact information listed, a few photo albums posted and a witty status already on your Timeline.
Now the real work begins — you have to get your past, present and future clients to interact with you. But how?