Tour Operator Blog by Rezdy

As a small business, your resources are limited for just about everything. However, you know that investing in marketing and promotion is essential to helping your business grow, because it is so closely tied to sales.

You probably have all the obvious basics involved with setup covered, like uploading brilliant photos and videos, providing up-to-date contact information, and actually getting your customers to post (hopefully good) reviews on your page. So today we're going to talk about those little extras that you can use to promote your tour or activity business in a positive light. Here are three quick tips you can use to improve your current TripAdvisor listing:

In case you haven't heard, TripAdvisor Australia is about to become the number one website in the global travel industry's Destination sector. Their travel site lets travelers plan their trip through reviews of destinations, hotels and available activities. We've already talked about how tour and activity businesses can leverage TripAdvisor's Facebook app; Cities I've Visited. This week, we talk about why you need to make sure you have TripAdvisor (as well as other user review sites like it) on your radar, and how its power lies in its word-of-mouth recommendations (manifested in online reviews).