Tour Operator Blog by Rezdy

In case you haven’t noticed, the world is rapidly moving from online to mobile.

In many countries (including the US and Australia) sales of web enabled mobile devices outstrip computer sales, and this trend is accelerating! For the young the world has already moved from the desktop and the laptop to the smart phone and iPad.

The implications of the rush to mobile are especially pressing for tour and activity operators due to the nature of their customer base and the purchasing preferences of their consumers.

Here's why a mobile-friendly website is essential for tours and activities:

A logo is an essential part of your business branding plan. You might be a small activity operator in a coastal beach town, but that doesn't mean you don't need a logo that allows people to instantly recognize who you are and what you do.

There's even more competition out there online, so you need to create a logo that grabs attention wherever it's placed.

There are many benefits to having a logo designed specifically for your company:

So you've developed an online presence for your tour and activity operation - but having a website with a pretty logo on it won't necessarily get you the bookings you need for your business.

The following tips will help you optimise your website so that you get the most bookings possible, allowing you to increase your profits and expand your presence in the local tourism market.

In the digital world, the way that people consume information and make purchases is changing every day. Travelers today will book the majority of their reservations for tours and excursions online, and many of those will make those reservations on a mobile device. Mobile reservations aren't the way of the future — they are the way of today.

As a global society, people are sharing opinions, reviews and thoughts constantly with one another. The rise of the Internet has created a new set of rules in marketing strategies, therefore marketers are adapting to the new technologies.