How to keep your scuba diving reservations flowing in winter time
With winter in the southern hemisphere, people tend to stay away from water activities. It is usually a time of the year when activity decreases and business owners have to find creative ways of attracting people to the water!
Whether your dive centre is focused on day trips, extended diving expeditions, learning to dive courses or advanced training for certified divers, this could be the time to evaluate your business model as a tour operator, find out what’s new in the diving industry and make some new contacts.
Making new contacts is actually one of the best ways of improving your business by creating relations with other similar or complementary businesses. Professional travel events are a strong marketing platform where an unrivalled variety of opportunities are available for both industry professionals and consumers.
Going to its second year ODEX 2012 – Oceania Dive Travel & Watersports Expo is this year being held in Sydney and is one of the most important events for the industry.
If your goal is to improve your company profile, change market perceptions or generate sales, exhibitions can achieve in two days what usually could take months!
By participating in the event you will improve your network and also establish or maintain customer relations. Considering the increasing importance of the internet this is one of the few chances you have to interact physically with your customer. There you can answer questions, provide information, show your products and promote your services. Nothing beats the impact of a live demonstration!
On the other hand you can find new and innovative diving equipment at competitive prices, products, training programs and services with great discounts! But most importantly you can listen to the industry leaders and innovators who bring insightful keynotes valuable to your business and meet new people at the many networking and social events.
You can also find regional and international business partners and promote a variety of products and services relating to adventure travel, career development, commercial diving, diving medicine, dive expeditions, dive gear & gadgets, dive travel resorts, eco tourism, free diving, safety and rescue products, spearfishing, training agencies, underwater photography and video equipment.
You’ll also have access to the latest dive industry emerging and changing trends, discover new and innovative destinations, products and services.
Don’t let this powerful opportunity pass and make the most of your participation!
Where: Sydney Olympic Park Aquatic Centre
When: September 8th and 9th
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Do you plan to go? Let us know in the comment section below