By Taz Bareham — 28 Oct 2014
All tour operators strive to amplify the distribution of their tour and activity products. After all, having a great product is useless without distribution.
Here are the most common pitfalls in our sector, that you most definitely should avoid.
Neighbouring tour operators are not your enemies. In fact, there’s a great opportunity to work together.
At the end of the day, your destination is competing with other areas nearby. So instead of competing with other tour operators in your destination, work together to promote it!
The more attractive you can make your destination, the more tourists will flock to it, because there’s so much more to do there. So band together to promote your destination.
Many operators shy away from adding on new agents for fear of overbooking, and having too much work to do in updating their availability.
Do not be daunted by the task of managing your channels because there are technological solutions like Rezdy for that.
Poor channel management is a concern for many tour operators, because you
This is why investing in booking technology that lets all agents – whether they are concierges, or large OTAs and online marketplaces – access your up-to-date inventory is essential for your distribution strategy.
Inventory is updated automatically by your software, so that you’re never overbooked, and you’re always selling the most seats that you can at any point in time.
Software like Rezdy manages your bookings across channels, streamlining your operations and partnering with more channels so you can boost your revenue.
To learn more, take a no-obligation free trial or get a live demo.
For more on online distribution, download our free ebook.