Creating a winning Facebook Business Page for tours & activities

Updated October 2023 – As one of the world’s most popular social media platforms, Facebook holds great potential for your organization to promote its tours and activities.

What is a Facebook Business Page and why should tour operators have one?

A Facebook business page is an efficient method of utilizing social media marketing for tour companies. In the modern world, it is increasingly important for tour operators to have a presence on the social platform, to increase company visibility and community engagement. 

How to create a Facebook Business Page for tour operators

Creating a Facebook page is a simple and cost-effective way to expand the outreach of social media for tour companies. Consider the following elements when setting up a Facebook business page for tour operators.

When setting up your business account, make sure you have a recognizable profile picture and cover photo. At least one of these should contain the brand logo.

In the About section, include a summary of the product or service your company offers, alongside other relevant information like opening hours, location, and contact information.

Post regular content updates with engaging photos and videos of your company’s events or activities.

Optimizing your Facebook Business Page

Optimization helps your tour and travel Facebook page reach and engage with your business’ audience. Here are some simple steps to make sure your Facebook page is optimized as best as possible.

1. Make sure the details of your business are accurate and up-to-date

2. In Facebook’s categorization templates, select the type of organization you think best befits your business. For a tourism brand, you may wish to select ‘services’ or ‘business’

3. Engage with your community. Have a call to action to conclude your About section. Use hashtags in your content to drive engagement

4. Add as many page tabs as you feel necessary. Tabs you may wish to add include Reviews in order to allow customers to leave feedback, Events to see what your organization is hosting in the future, and Shop to let customers browse your offerings

5. Update and engage with your social media audience regularly. A Facebook page that has sporadic posts suggests a failing business. Likewise, a page that does not respond to its reviews suggests that the brand does not value customer relationships

Promoting your Facebook Business Page

Targeted promotion is an important component of how to sell tours and activities with Facebook. Below are four ways you may consider advertising your Facebook page to maximize growth.

1. Use your existing network

Add a link to the page in your newsletter, or put up an advertising poster in your shop that displays your Facebook page

2. Utilize other social media channels

Instagram stories your YouTube Shorts are the perfect platform to place a link to your Facebook page, alongside a short explainer video. Your website should also have a ‘follow’ button, or perhaps an embedded Facebook section

3. Advertise your page on Facebook itself

Utilizing Facebook’s native advertising capabilities is a paid yet great strategy for expanding your page’s reach and engagement. It’s an ideal platform to promote exclusive giveaways, special offers, and engage a highly targeted audience. By customizing your ad campaigns, you can reach individuals who are most likely to be interested in your tours and activities. Additionally, use it to boost the visibility of engaging posts, re-engage with users who’ve shown interest, and leverage detailed analytics for data-driven decisions, enhancing your Facebook Business Page’s growth and overall impact on your business.

4. Try offline methods of advertising

Advertise your Facebook page at in-person events your company holds, or network with other businesses to promote your page. You may also incorporate a small advertisement for your page, such as the Facebook logo and your page name, on any merchandise your organization produces

Examples of tour operator Facebook Pages

Below are some of the best examples of tour companies using Facebook effectively. Feel free to use these as inspiration for your own tourism marketing ideas on Facebook.

Facebook Page 1: Oz Whale Watching

Oz Whale Watching is a tour company that provides visitors to New South Wales, Australia with the chance to enjoy scenic cruises while catching a glimpse of a few whales along the way.

This company’s Facebook page has earned more than 8,400 likes, and for good reason. Oz Whale Watching regularly posts status updates with photos from cruises, many of which were taken that day. They also provide updates on the different species of whales they spot on their tours, and whether they sighted any whale calves.

This allows customers to see exactly what they will be able to enjoy while on one of their unique whale watching tours. Oz Whale Watching also uses their platform to promote special events, such as New Year’s Eve experiences and the Boxing Day Sydney to Hobart race.

The company has enabled reviews on its Facebook page, and it averages 4.9 stars.

In addition, the page has an app that links to its TripAdvisor reviews as well as a “Book Now” app that allows visitors to instantly access the company’s real-time availability as well as book an upcoming tour.

Facebook Page 2: Go Sea Kayak

Go Sea Kayak is an activity provider in Byron Bay, New South Wales, Australia. Its Facebook profile has an astounding 19,000 likes, and this company knows how to engage its customers.

One of the most appealing things about this Facebook page is the fact that interesting and compelling photographs are posted on a regular basis. Images of bright, turquoise oceans draw the viewer in and ensure they keep scrolling down the page.

Some of the photos show customers enjoying their kayaking adventure, which keeps current customers and past customers interacting with the page. These kinds of posts also allow customers to share the images they feature in with their Facebook friends, which in turn generates greater company awareness. Social media for tour operators also includes user-generated content, so it’s important to encourage users to share their experiences online.

Other photos show incredible shots of the wildlife in the area, such as dolphins swimming or whales breaching in front of a group of kayakers. They offer a small glimpse into what it would be like to experience their tours. 

In addition, the company regularly interacts with its customers and responds to many of the posts on their page. Responding to comments also allows you to maintain your company persona, and leave customers with positive memories of their experience.

Facebook Page 3: Dropbear Adventures

Dropbear Adventures offers 3-day eco-adventure tours of Fraser Island in Queensland, Australia.

The Facebook page itself is visually appealing, with a unique profile picture that identifies the brand and a high-resolution cover photo that draws the visitor to the page.

It’s no surprise that the company has generated 4,200 likes. Dropbear Adventures uses its Facebook page to post breathtaking photos from its adventures that showcase the natural beauty of Fraser Island.

They also post unique promotions and contests that get their customers involved with their brand on a personal level. This engagement can be particularly necessary for a tour company that organizes tours spanning multiple days. If a customer will be spending a longer amount of time with their tour operator, then chances are they will use social media to determine whether the management is personable.

Start generating leads on Facebook via Rezdy

In today’s connected world, it’s highly likely that your potential customers will seek out your Facebook profile before making a reservation. To ensure a positive and memorable impression, it’s essential to offer them an interactive space where they can easily find more information and connect with others who have already enjoyed your offerings.

With Rezdy’s booking software, the integration with Facebook is seamless and powerful. It allows tour and activity businesses to display a prominent booking button on their Facebook page, which seamlessly links to their availabilities. This means that your Facebook visitors can not only explore your offerings but also make reservations directly from the platform, all with just a few clicks. This integration streamlines the booking process, making it more convenient and accessible for your audience.

Ready to see how Rezdy’s booking software can fit within your business? Start a free 21-day trial today or book a demo with us to explore the full range of features and benefits.

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In order to find out more information about the best social media practices for tour operators, read our social media ebook today.