By Taz Bareham — 20 Feb 2015
Refusing to accept online payments is bad for business. Not only do your customers prefer to pay for goods and services online, but manual payment processing slows down your cash flow and is an administrative time suck.
It reflects well on you when you have a secure online payment system on your website. Your customers get an excellent experience, and it gives them confidence that you know what you’re doing.
Here are the 3 keys to accepting online payments for your tours and activities.
In terms of online payments, your online booking system is what will allow your customers to browse and select your products.
Custom-built software can be created specifically for your company by a development professional. This is the most expensive option, but if your tour company is large enough it might be worth the investment.
Software that is already designed and ready to go is often the easiest way to implement an online booking system. This software is designed to address the general needs of most tour company operators, so it is often a convenient choice that is very functional at the same time.
For more information, download our Buyer’s Guide to choosing the best booking software for your business.
It’s important to note that there are two types of paid online booking systems:
If you’re interested, we’ve actually developed a Pricing Calculator which asks you a series of questions before displaying your annual costs with Rezdy’s system vs. a commission-based booking system.
A merchant account links a customer’s credit account to your business’ bank account. This will let you accept debit and credit card payments.
For more information on merchant accounts, click here.
Online payment gateways work with your merchant account and online booking system to allow instant credit card authorisation for people who want to buy your product or service online.
Because you’re dealing with money, there are quite a few things to consider in order to determine which payment gateway is the best fit for your business.
For a list of online payment gateways that work well for tours and activities, click here and here.
Looking for a way to process online payments for your tour business? Rezdy has processed well over $100M in booking revenue to date. Contact us to find out how we can help you.
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