By Taz Bareham — 20 Jun 2016
With the advent of the Internet, many of the traditional marketing techniques for tours and activities became obsolete. Postcard promotions were not as effective when you could send an e-mail blast to all of your interested clients. Flyers displayed in public places were nothing compared to events created and shared on social media. However, one promotional material that never lost its luster was the brochure. Brochures are still a popular way to promote tours and activities, and when written well, they are quite effective.
These tips will help you get started on your next brochure:
Brochures are a marketing material that can be utilized throughout the calendar year in order to promote your business. Design one for the off-season, when you want to generate extra income and you might be offering additional discounts in order to boost your bookings. Plan on creating a different brochure for the busy season, where you may consider creating new packages that allow you to increase the profit you earn per customer. Through Rezdy, you can easily track your marketing campaigns with a variety of promo codes. This will help you identify which approaches work best for your particular business. Find out more about the best way to market your tour and activity company by downloading our online marketing ebook now.