By Taz Bareham — 29 Sep 2014
Who doesn’t want more repeat customers! They are great, because they already know you and they can bring you more revenue. Getting them to come back can be a challenge though. We have some tips and campaign ideas to get customers coming back and bringing back their money.
So what specific campaign ideas can you use to get more of your customers to come back?
Tell customers that you’ve launched a new product they might like. Using Rezdy, you can see all the people who have purchased a similar product and create a list out of them by exporting your Sales Report.
Click here to learn how to customise your Sales Report.
This is ideal for businesses that by nature are usually a one-off experience (eg. parasailing) and businesses that inherently have a repeat buy (eg. rentals).
If you launch a new product by expanding your locations or adding a new type of equipment to be rented out, this is a chance for you to let your past customers know. Give your past customers a chance to come back and experience something new. Campaign ideas can focus on the angle of ‘see what has changed’ when you ask your previous customers to come back to you.
Remind customers that it’s time to come back. This is perfect for seasonal businesses, such as whale watching cruises. Campaign ideas that focus on the ‘get in before it’s to late’ angle to get customers to come back are particularly effective for highly seasonal experiences.
For example, you can let your customers know that now is the perfect time for spotting whales on their migrating route, but if they are too late they will have to wait until next year.
You can even do this in combination with a coupon.
It’s important to push for a second sale with each and every customer.
Click here to learn how to create vouchers.
Your follow-up emails are the perfect way to stay in touch with your customers and implement campaign ideas designed to nudge them into coming back.
Rezdy allows you to send up to 3 follow-up emails.
Here’s an example of how you can use this feature:
Click here to learn how to set up your follow-up emails.