3 Tour Campaign Ideas That Will Get You More Repeat Customers

3 Tour Campaign Ideas That Will Get You More Repeat Customers

Who doesn’t want more repeat customers! They are great, because they already know you and they can bring you more revenue. Getting them to come back can be a challenge though. We have some tips and campaign ideas to get customers coming back and bringing back their money.

Consider this:

  • A first-time customer has a 27% chance of coming back to you
  • Someone who has bought from you three times has a 54% chance to come back for a fourth
  • Returning customers spend 20% more than first-time customers.

So what specific campaign ideas can you use to get more of your customers to come back?

1. Announce a new product launch

Tell customers that you’ve launched a new product they might like. Using Rezdy, you can see all the people who have purchased a similar product and create a list out of them by exporting your Sales Report.

Click here to learn how to customise your Sales Report.

This is ideal for businesses that by nature are usually a one-off experience (eg. parasailing) and businesses that inherently have a repeat buy (eg. rentals).

If you launch a new product by expanding your locations or adding a new type of equipment to be rented out, this is a chance for you to let your past customers know. Give your past customers a chance to come back and experience something new. Campaign ideas can focus on the angle of ‘see what has changed’ when you ask your previous customers to come back to you.

weekly reports campaign ideas

2. Remind customers that it’s that season

Remind customers that it’s time to come back. This is perfect for seasonal businesses, such as whale watching cruises. Campaign ideas that focus on the ‘get in before it’s to late’ angle to get customers to come back are particularly effective for highly seasonal experiences.

For example, you can let your customers know that now is the perfect time for spotting whales on their migrating route, but if they are too late they will have to wait until next year.

You can even do this in combination with a coupon.

  • After a tour, give customers a discount voucher for when they come back.
  • A month before the new season starts, send this email and remind them that their coupon is still valid.

It’s important to push for a second sale with each and every customer.

Click here to learn how to create vouchers.

promotional campaign ideas

3. Implement your campaign ideas into your follow-up emails

Your follow-up emails are the perfect way to stay in touch with your customers and implement campaign ideas designed to nudge them into coming back.

Rezdy allows you to send up to 3 follow-up emails.

Here’s an example of how you can use this feature:

  • 1 day after the tour: Hope you enjoyed the tour! Remember that it’s important to get lots of rest and drink lots of water after an eventful day like today. If you have any feedback, please do let us know. We would love to hear your thoughts. We are also on TripAdvisor and would greatly appreciate it if you left us a helpful review there.
  • 1 week after the tour: Hope you are doing well. Just wanted to share some information with you I thought you might find interesting (insert data around whatever your business is about – eg. the benefits of walking for your health/recent research around whale conservation). Enjoy the rest of your week.
  • 2 weeks later: Just wanted to let you know that we have a promotion in place that you can take advantage of. (If your business is one-off experience, use a discount voucher – “You can parasail in our other location at half price!” Otherwise, use a loyalty program – “come 10 times and get 1 free, but if you come this week, we will stamp out 2 extra, so you only have 7 to go!”).

Click here to learn how to set up your follow-up emails.

What’s Next?

automated emails campaign ideas

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