Updated May 2023 – In the tourism industry, advertising plays a crucial role in attracting new customers and growing your business. With so many tour and activity options available, it’s essential to have a well-rounded marketing strategy that sets you apart from the competition.

While digital marketing is a powerful tool for reaching potential customers, there are also effective offline advertising tactics that can be incorporated into your marketing strategy. These tactics can be particularly useful in targeting local customers or reaching those who may not be as digitally connected.

In this article, we will explore 5 effective tourism advertising tactics for tour and activity businesses. From online marketing campaigns to outdoor displays, we’ll discuss how these strategies can help increase brand awareness and drive more bookings.

Online Advertising

Online advertising is an essential component of any effective advertising strategy. With so many travelers using the internet to research and book tours and activities, online advertising can help you reach a wider audience and increase your bookings.

online tourism marketing

One effective form of online advertising is search engine marketing (SEM), which involves placing ads on search engine results pages (SERPs). SEM can be highly targeted, allowing you to reach potential customers who are searching for specific keywords related to your tours and activities. By bidding on relevant keywords, you can ensure that your ads appear at the top of the search results, increasing your visibility and attracting more clicks.

Another effective tourism marketing tactic is email marketing. While email marketing may seem old-fashioned compared to other digital marketing tactics, it remains a powerful tool for businesses looking to engage with their customers and promote their services. By sending targeted emails to your subscriber list, you can provide valuable information about your tours and activities, special promotions, and upcoming events. This can help to build loyalty and encourage repeat bookings, as well as attract new customers who may not be aware of your services.

Social media

Social media advertising is particularly effective for tour and activity businesses as it allows you to showcase your products and services visually. You can use eye-catching photos and videos to showcase your tours and activities and provide potential customers with a glimpse of what they can expect. Social media ad campaigns can also be used to drive traffic to your website, increase brand awareness, and generate leads.

One advantage of social media advertising is the ability to track and measure the performance of your ads in real-time. This allows you to adjust your targeting, messaging, and budget on the fly to ensure you’re getting the best possible return on investment. Additionally, social media advertising platforms offer a range of ad formats, from photo ads to carousel ads to video ads, which can be customized to suit your specific advertising goals.

travel advertising strategy

Overall, social media advertising is a powerful tool for tour and activity businesses looking to grow their customer base and increase their bookings. By leveraging the targeting capabilities and visual appeal of your tourist attractions, and social media advertising, you can reach a wider audience, generate more leads, and ultimately drive more revenue for your business.

Print Advertising

While online advertising has become increasingly popular, print advertising can still be an effective way to reach potential customers, especially if you are targeting an older demographic. Print advertising includes placing travel ads in newspapers, magazines, and other print publications that are read by your target audience.

In addition to traditional print advertising, brochure marketing can also be an effective way to showcase your tours and activities and reach potential customers. Brochures are a tangible marketing tool that can be distributed in hotel lobbies, information centers, local tour agencies, and at other high-traffic locations. They can also be mailed directly to potential customers or included in welcome packets for visitors to your area.

One of the benefits of brochures is that they allow you to provide detailed information about your tours and activities, including pricing, schedules, and any special offers or promotions. Brochures can also be customized to include eye-catching photos, maps, and other visual aids that help showcase your products and services.

Furthermore, one major benefit of print marketing materials is that they can be kept by potential customers and referenced at a later time. This can be particularly valuable for customers who are in the early stages of planning a trip and are considering multiple options. By providing them with a detailed brochure, you can help ensure that your tour or activity stays top of mind as they make their decision.

Outdoor Advertising

Outdoor advertising is another effective way to reach potential customers and increase your bookings. This includes billboards, posters, and other displays that are placed in high-traffic areas where they are likely to be seen by your target audience. This method is extremely popular amongst travel agencies such as Tripadvisor or even tourism boards looking to promote their travel destination. This form of advertising allows them to target a wide range of potential customers that are looking for inspiration for their next getaway.

what is tourism advertising

One effective form of outdoor advertising is transit advertising, which involves placing ads on buses, trains, and other forms of public transportation. Transit advertising can be highly effective for tour and activity businesses, as it allows you to reach potential customers who are traveling to and from your destination.

Another effective form of outdoor advertising is event advertising, which involves placing ads at local events and festivals. By sponsoring local events and placing ads at the event, you can increase your visibility and reach potential customers who are interested in your tours and activities.

Referral Marketing

Referral marketing is a highly effective form of advertising that relies on word-of-mouth recommendations from satisfied customers. By incentivizing your existing customers to refer their friends and family to your business, you can increase your bookings and grow your business.

To make the most of referral marketing, consider offering discounts, freebies, or other incentives to customers who refer new customers to your business. You can also create a referral program that rewards customers with discounts or other benefits for referring multiple new customers.

Influencer Marketing

Influencer marketing can be particularly effective in the tourism industry, as travel guides and bloggers often have a dedicated following who trust their recommendations. You could partner with a travel blogger who writes about your destination or creates an itinerary for people to follow. By showcasing your tours and activities through their content, you can increase your brand awareness and reach a wider audience.

In addition, you can also partner with local influencers who have a strong presence in your area. For example, if you provide tours of historical sites in a specific city, you might consider partnering with a local historian or history enthusiast who can help promote your business to a targeted audience. By working with influencers who have a genuine interest in your niche, you can create authentic and engaging content that resonates with potential customers.

Finally, influencer marketing can be a cost-effective advertising tactic, especially for small tour and activity businesses. By partnering with micro-influencers (influencers with smaller followings), you can still reach a highly engaged audience without breaking the bank. With careful planning and research, influencer marketing can be an effective way to increase your bookings and grow your business.

How Rezdy can help you action effective tourism advertising campaigns

An online booking platform like Rezdy can be a valuable tool for tour operators looking to execute effective tourism advertising campaigns. Rezdy provides operators with in-depth reporting and analytics tools to help them track the performance of their marketing campaigns and adjust their strategies accordingly. By monitoring their key performance indicators (KPIs) such as website traffic, conversion rates, and bookings, operators can gain valuable insights into the effectiveness of their marketing efforts and make data-driven decisions to optimize their campaigns.

Furthermore, Rezdy’s robust API integration allows you to integrate your system with third-party marketing tools, and with our intuitive email marketing feature, tour operators have the ability to easily promote their tours and activities across multiple channels.

Overall, an online booking platform like Rezdy can be an invaluable resource for tour operators looking to execute effective tourism advertising campaigns. With our powerful marketing and distribution features, tour operators can promote their tours and activities to a wider audience, increase their online visibility, and drive more bookings.


In conclusion, effective advertising is crucial for the success of your tour and activity business. By using a combination of these tactics, you can reach a wider audience and increase your sales.

It’s important to remember that not all advertising tactics will work for every business. It’s essential to test and measure the effectiveness of your advertising campaigns to determine what works best for your business. By constantly refining your advertising strategies, you can ensure that your business remains competitive and successful in the highly competitive tourism industry.

Finally, it’s important to note that advertising is just one component of a comprehensive marketing strategy. It’s crucial to invest in other areas of travel marketing, such as search engine optimization (SEO), content marketing, and website optimization, to ensure that your business is well-positioned to attract and retain customers.

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