By Blake Ng — 22 Feb 2018
Social networking has ushered in a new era of online marketing which allows travel brands to connect directly with their consumers and engage their target market segments. One of the most critical components of any social media strategy is soliciting and managing online feedback. Review sites such as TripAdvisor have become essential resources for prospective travelers, and social sites like Facebook encourage users to post reviews of places they have visited.
Naturally, tour and activity providers strive to provide enjoyable, authentic experiences that lend themselves to positive feedback from their customers. However, the reality is all tour and activity companies will receive negative online feedback. The trick is handling them effectively in order to minimize damage to your brand reputation and to prove to future travelers that you are committed to customer service.
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Here’s 4 ways you can manage negative reviews effectively at your tour and activity company:
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