By Blake Ng — 3 Sep 2017
In an age of constant instant communication, messaging apps have become all the rage with mobile users around the world. In fact, 20 billion text messages are sent daily by people from every corner of the globe. It would be silly for tour and activity operators to dismiss these apps as novelty technology that isn’t applicable to their brands. On the contrary, there’s a way to enhance the traveler experience from every point in their journey through these valuable apps.
Here’s the top 5 messaging apps that you should consider incorporating in your communications plan:
This is the messaging app of choice for the youngest generation of mobile users, but it’s quickly gaining steam with those who are older as well. The allure of this service is the fact that users can send short snaps that disappear within a matter of moments. With 200 million monthly users and 9,000 snaps sent per second, travel brands should not ignore this app. Considering sending promos about your tours that appeal to Millennial travelers or videos that showcase your experiences over the platform.
More than 1 billion people use Whatsapp every month — a staggering number that makes it one of the most widely used messaging services around the globe. For tour and activity operators, the fact that 70 percent of users are active daily should be all the convincing that is necessary to develop a presence on this app. Whatsapp is the ideal customer service tool for your tour and activity company.
This is the messaging app of choice in China, and it boasts more than 1.1 billion accounts. More than just a messaging app, WeChat is truly a lifestyle app that allows users to take care of all of their daily needs in one convenient location. Tour and activity operators who want to attract the influx of outbound Chinese travelers should make WeChat part of their online marketing plan.
The Facebook Messenger name is misleading, because users don’t actually have to have a Facebook account in order to use Messenger. Most travel brands already have an established presence on Facebook, so it’s only natural for your tour and activity company to also utilize Messenger. It’s a great way to connect with customers, respond to inquiries and provide them with additional information about your tour products.
Slack is an up-and-coming player in the messaging app sphere. Geared specifically toward businesses, it has grown rapidly and now has more than 2.3 million monthly active users. Using Slack, your tour and activity company can reach out to specific traveler groups that interact on the app.
With the right online booking system, you can automate your communications with your guests in order to improve their experience prior to booking, during their experience and after they return home. To find out more about the features that Rezdy offers and how it can help you with your automated communications, begin your free demo today.