5 ways to attract tourists to your tour or experience business

There’s no such thing as too many customers at a tour and activity company. Regardless of whether you offer guided hikes through the U.S. National Parks or you offer surfing lessons off the coast of Australia, you are likely always trying to think of ways to attract tourists to your business.

Here are a few tips you can use as you create a dynamic strategy to increase your exposure and generate more bookings for your tour company:

Get to know your customers

Sure, you probably know whether your customers are luxury travelers or independent backpackers on a budget. You likely understand that your products are either geared toward travelers looking to relax or those searching for adventure. But you need to get to know your travelers on a more personal level to create a customized marketing campaign. Learn more about their interests, their passions, and their personal lives. This will help you create a dynamic marketing campaign aimed at specific market segments.

Optimize your website

Your website is your most valuable resource. You need to make sure that your website appears professional and engaging. Embed reviews onto your website so that you can earn the trust of your customers. Use high-resolution photographs featuring active, happy travelers to prove that you offer a worthwhile experience. Frequently publish fresh content to increase your visibility online and provide your travelers with accurate, reliable information. And perhaps most importantly, make sure that you have a responsive website design in place to accommodate mobile bookings.

Focus on digital marketing

Use search engine optimization strategies to keep your website at the top of the search engine results page. This requires you to maintain a blog and publish posts as frequently as possible. In addition, use social media to increase awareness about your brand and to generate buzz about what you have to offer. Don’t be afraid to invest in targeted advertising if you want to focus on a specific market segment.

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Streamline the online booking journey

Your customers should be able to quickly and easily book directly with your tour and activity company. Your online booking button should be displayed prominently on all landing pages, and all booking forms should be short. Provide your prospective travelers with an innovative online experience, and they will be more motivated to book with you versus the competition.

Improve marketing in high-traffic areas

Create partnerships with local businesses that complement your products. For example, you could work with a local restaurant to offer a tour that includes a lunch or dinner at the end of the experience.

When you implement these strategies, you’ll begin to notice an increase in the number of website visitors you receive on a daily basis. You’ll likely experience more foot traffic in your physical booking location. Make sure that you are prepared for this burst of business with the right technology. Rezdy is an online booking system designed specifically for tour and activity operators. It allows you to increase your efficiency and grow your business in a way that other, more generic booking software cannot.

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Image credit: Teddy2 H