By Blake Ng — 2 Apr 2020
When you invest in tour booking software, you will find that it’s easy to grow your business. However, it’s important to be aware of what’s trending in the travel industry so that you can focus your growth in the most powerful areas.
These are five ways you can grow your business in 2020:
Artificial Intelligence, or AI technology, is trending across every industry. However, those in the travel industry have found AI to be particularly useful. As a tour and activity operator, you can use AI to allow you to offer excellent customer service to all of your prospective travelers, no matter where you are based or where they are located. AI technology, such as chatbots, can help you stay connected with your target audience. These bots can communicate with website visitors and provide them with answers to many of the most common questions you receive as a tour and activity operator.
Nearly every tour and activity operator across the globe has a social media strategy in place, but the social landscape is constantly changing. In 2020, you should focus on expanding your reach on social media by joining up-and-coming platforms like Snapchat, WhatsApp and Tik Tok.
Event marketing has become particularly powerful in the social age, where people are able to easily find out about unique and exciting events in their own community. You can create your own events that are aimed at both local residents and visitors to help attract new market segments to your tour and activity company. It’s both easy and affordable to promote these events on social media, and they can provide you with a significant boost in revenue.
Online reviews continue to be a powerful force during the online booking journey. Travelers heavily rely on these reviews, as they trust their authenticity and objectivity. You can increase your presence on online review sites, such as TripAdvisor, by requesting your travelers leave reviews after they have completed their experiences. You can use your tour operator software to send automatic e-mails reminding them to leave reviews. Don’t forget to monitor the feedback and respond when necessary. This is an easy way to put your customer service skills on display.
By creating a promotion in partnership with a daily deal website, you can drive a significant number of bookings to your tour company during a traditionally slow time. Your tour booking system should allow you to easily create, implement and monitor these types of promotions.
All of these areas require you to have an intuitive tour booking system in place. Rezdy is the premier tour operator software for those in the tour and activity sector. It was the first activity booking software designed for businesses in this niche area of the travel industry.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.