By Ricki Hudson — 23 May 2019
Since most tour and activity companies are located in vacation destinations, the market can quickly become crowded. It can be challenging for you, as a tour and activity operator, to stand out against the local competition.
In order to get noticed, you need to keep those creative juices flowing. Here are a few unique tourism marketing ideas that will help you spread awareness about the amazing tours and activities that you offer:
You should never wing it when it comes to marketing your tour and activity company. It’s critical that you create a plan that establishes the steps that need to be taken in order to effectively promote your products to the most motivated market segments. With an outline available, you will be able to make thoughtful decisions that will yield results.
Content marketing should play a large role in your overall tourism marketing strategy. You should work with experienced professionals to create high-quality written content as well as multimedia content like slideshows and videos. This content should be published on your website as well as on your social pages.
Your promotional materials should never be generic. You need to offer prospective travelers concrete, specific information about what makes you different from other tour and activity operators in the area. If you offer an exclusive look at a popular attraction, focus on that message. If you provide amenities that others don’t have access to, make sure to brag about it. Your travelers need to know that you offer a distinct experience that can’t be found anywhere else.
Marketing is an investment, so you will want to utilize your resources wisely. Spend your budget where it counts by focusing on the most motivated traveler market segments. Use data to discover who your customers are, and create marketing materials that will attract those travelers.
The customer experience with your brand begins long before the tour or activity starts. By focusing on the usability of your website to updating your automated messaging services, you will be able to improve the customer experience from the moment they discover your brand until after they leave their feedback online.
Use popular social media influencers to get the word out about your brand. Uncover travel bloggers and social media stars whose followers include your target market segment. Give them a taste of your experience, and allow them to showcase your brand on their social sites.
Once you have developed an innovative marketing strategy for your tour and activity company, you will want to keep analyzing the data and using the metrics available to measure your success. Your marketing strategy should be a living document that is constantly adapting to the changing climate at your business.
For more information on the best tourism marketing strategies for tour and activity operators,download the Rezdy online marketing e-book today.
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Image credit: Yang Shuo