By Taz Bareham — 21 Jul 2016
Across the globe, people are beginning to rely on travel. They don’t consider it an optional luxury, but rather an essential part of who they are and who they want to become. Millennials, in particular, value the experience associated with travel, and prefer to invest in adventures rather than major purchases, such as furniture, collectibles and expensive cars. As a tour and activity provider, it’s important to take note of this changing mentality and the emerging trends that are occurring throughout the industry.
The good news is, more people are hoping to explore the world in 2016, and your tour and activity company can take advantage of this influx of tourists. Take note of these emerging trends, and target specific audiences by following distribution trends. Rezdy conducted a industry survey on how tour and activity providers distribute their products, you can download the results by clicking on the image below.