By Blake Ng — 22 Jul 2018
Implementing an SEO strategy that is filled with fresh content and powerful keywords is an important step toward increasing your tour and activity company’s visibility online, but how will you know if it was a success? By tracking data and evaluating metrics, you can determine whether you are reaching your target market segment online. The best way to do this is by using Google Analytics.
Google Analytics is a free tool that you can integrate with your website in order to evaluate the impact of your online marketing campaigns and any SEO strategies that you have in place. Google Analytics compiles metrics and evaluates data that is incredibly useful to business owners, including tour and activity operators, who need to remain visible to a specific target audience.
Read more: Don’t Break the Bank: How to Advertise Your Tours and Activities on a Budget
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.