8 Rezdy tools to maximize your bookings and your revenue

Rezdy is a system designed to help operators like you grow your bookings and maximize your revenue. Many of our tools and features were created to increase your:

Reach and exposure to travelers
Booking conversion rate for each traveler
Revenue per traveler

These tools will help you capitalize on the big rebound in travel. In fact, international tourism increased 182% year on year during the first 3 months of 2022 (according to the UNWTO). And is expected to continue to grow.

To ensure that you’ve got all the tools to maximize your revenue during this time, check out the:

8 Rezdy tools to maximize your bookings and your revenue

1) Extras

maximize your bookings

Extras are a great way to maximize your revenue per customer. In fact, operators reported an average revenue increase of 10-30% simply by implementing up-selling and cross-selling techniques.

Extras allow operators to sell add-ons to a tour or activity when a customer is completing their booking. For example, if a customer is about to book a kayaking tour, you could offer drinks, hats, sunglasses, waterproof bags or drybags, souvenir photos, etc.

You can even set up automated emails that are sent a few days before the tour or activity to upsell customers on these add-ons.

You can do this by converting your extras into products on Rezdy and including a category link (that includes all these products) on an automated email.

2) Cross-selling

maximize your bookings

A great way to make more revenue from a customer is to make them go on more experiences. The best part – Rezdy allows you to act as a reseller for other tour & activity operators; so you can make more revenue by selling more of your own experiences or make commission by cross-selling experiences by other operators.

For example, if a customer was booking your kayaking tour, you could cross-sell another kayaking experience that you operate, or complimentary experiences like a picnic experience, walking tour, whale watching cruise operated by other tour operators nearby.

You can cross-sell by:

Offering other experiences when a customer is completing their booking
Sending automated emails that offer other experiences a few days before the customer goes on your experience
Recommending other experiences at the end of your tour or activity and booking them on the spot

3) Apple Pay & Google Pay

maximize your bookings

Mobile wallets like Apple Pay & Google Pay allow customers to pay for their tours and activities in one click. By making it easier for customers to book, you greatly increase the likelihood of a customer completing their booking.

This is because nobody likes waiting. Think about the last time you were at a store and had to face a long wait time, just to pay for your goods. In fact, a study by Google and Deloitte found that a 0.1-second improvement in your site speed can boost your conversion rates by 8%.

4) Channel Manager

maximize your bookings

Different travelers book their tours & activities at different stages of the travel journey. It’s important to reach out to your customers through the right channels depending on where they’re at in their journey, for example:

Travel Stage	Channels
Planning their holiday	Browing through online travel agent websitesor planning with outbound travel agents
Traveling to their destination	Browsing activities on their flights or cruises
Arrival at the destination	Asking the concierge at the hotel, the host at the Airbnb or visiting information centers
During tours & activities	Asking the tour operator for recommendations on other things to do

You can see that different channels can target the traveler at different stages of their holiday.

By partnering with a diverse network of resellers, you can more effectively reach travelers and convert them into your customers, no matter where they are in their traveling stages.

Different resellers also target different niches such as countries or activity types. So using specific resellers can help you target travelers from specific regions, like Europe or Asia.

5) In-destination QR codes

Imagine you’re at a hotel. You see a QR code, you scan it, and you’re able to instantly book tours and activities nearby.

Our in-destination QR codes allow you to generate QR codes for any partners you may work with such as accommodation providers. Guests who are at your partner’s premises will then be able to scan the QR code and book directly with your website. Plus – Rezdy tracks the commission and reconciliation for you.

How it works:

Select a reseller on Rezdy Marketplace and click ‘Share via email’ to send your Affiliate Link to them
The reseller receives the QR Code automatically and displays it to customers wherever they are
Customer scans the QR code to access your site to book and pay in full
Commission is automatically assigned to that reseller, as each code is unique

6) Reports and Analytics

Rezdy has a suite of reports that’ll help you analyze your business performance at a glance. Our reports can provide you with data to help make more informed decisions regarding matters like:

Who to target with your marketing activities
Which days & times you should try to increase your capacity
Which sessions you may want to offer discounts for
Seasons or months in which you may want to offer more tours or activities
Which tours or activities are most profitable

These will help you make decisions that can drive higher bookings and revenue.

7) Gift Cards

Did you know – gift cards are now the #1 requested gift over the holidays. Furthermore, people are happier receiving experiences rather than physical goods, according to a study by Wharton. Meaning gift cards for experiences are one of the most sought after gifts! Just look at Redballoon, they’re a reseller who specializes in selling unique experiences as gifts.

Rezdy allows you to sell gift cards that can be redeemed for your tours and activities at a later date. You can also create special packages in the form of gift cards.

By selling gift cards, you’re tapping into a new market of customers looking for gifts for their friends and family. This is especially useful during special occasions or holidays such as:

Birthdays
Anniversaries
Mother’s Day
Father’s Day
Thanksgiving
Valentine’s Day
Christmas

8) Promo codes

36% of coupon code users will choose to purchase somewhere else if they don’t have an available code to use. Customers want to feel like they are getting the best deal at the time of purchase. It’s human nature to have hesitations, and promo-codes are a great way to overcome those hesitations.

Promo codes are unique discount codes that you can offer to your customers to convince them to book your tour or activity.

Having expiry dates on your promo codes are also a great way to promote a sense of urgency. You could even offer promo codes to return customers as a way to generate customer loyalty or referrals.

Conclusion

By adding these product features to your daily operations, you’ll be setting your business up for success. These 8 Rezdy features have been designed to not only streamline your processes but also to generate more revenue and to give you greater insight into your business’ performance.

Ready to put these features to the test? Start your 21-day free trial or book a demo today.

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