By Taz Bareham — 18 Apr 2016
A destination marketing strategy is a plan that is developed to promote an entire region or destination. As a tour and activity provider, you should partner with our travel professionals in your area in order to create a strategy that attracts a wide variety of travelers to your destination. For instance, you could work with the visitor information centre, a few local hotels and several other tour and activity providers who offer complementary services to yours. Here are the things your destination marketing strategy needs to address and accomplish:
Creating an effective destination marketing strategy requires you to be able to network within the industry and allow agents to resell your products.