By Blake Ng — 15 Jan 2017
Now that you’ve implemented real-time availability and have set your prices, the next step that you need to take is to form partnerships with agents for your distribution network. Finding the right type of agents for your target audience is a critical part of creating an effective distribution strategy. You need to provide agents with the information that your customers need in order to feel comfortable booking and paying for your tours and activities.
There’s a variety of agents throughout the industry and across the globe that are actively seeking partnerships with tour and activity operators. As a business owner, you need to be able to identify the types of agents that are right for your particular company. We have listed 4 of the most commonly used.