By Blake Ng — 12 Jan 2017
Developing an effective distribution strategy requires you to continually attract more agents to book your tours and activities. While agents love to find tour and activity operators who will provide their customers with excellent experiences and memorable adventures, they also are very interested in working with tour and activity operators who will pay them a fair commission. Price setting is a pivotal step in creating and implementing your distribution strategy. Agents are going to want the best price for their customers that also offers them the highest return. You need to know what your minimum price is, and you also need to learn what to account for when setting your prices.
In order to sell more tours or activities through agents you need to create the right environment. Different agents, have different needs. In a 12 article series we’ll discuss the steps you need to be aware of to improve your distribution strategy.
Do you want to know how many bookings you need to receive in order to justify the cost of your marketing strategy and advertising campaigns? Then download the Rezdy Calculator today. It provides you with a simple and clear answer that will help you continue to develop your distribution strategy.