By Blake Ng — 7 Sep 2018
In our GDPR series, we explore the impact that these new regulations will have on tour and activity operators. Easily navigate to the following pages:
Best Practices for Tours and Activities GDPR 2018 Series:
Part 1: GDPR and the Travel Industry
Part 2: Data Collection and Privacy
Part 3: Marketing Consent
Part 4: Marketing Lists
Part 5: Policies and Processes
Part 6: Data Retention
Part 7: Workforce Data
Part 8: Privacy by Website Design
In May 2018, the General Data Protection Regulations went into effect for all members of the European Union, and the regulations are applied to any organization who processes personal data. Naturally, these new laws will have a significant impact on the travel industry and on the way that tour and activity operators across the globe do business.
The GDPR is a set of data protection laws that went into effect on May 25, 2018, requiring all members of the European Union and all companies that do transactions with European Union residents to adhere to the new guidelines and regulations. The purpose of these laws is to protect consumers and to prevent data from being compromised during the process of an online transaction. For tour and activity operators, as well as any other business owner in the travel industry, these laws can have a big impact on the way that they do business. Tour and activity operators have long relied on data collection in order to improve their marketing strategy, increase their bookings and enhance their tour offerings. It should be noted that as these new laws went into effect, a large enforcement agency also was created in order to monitor compliance. Those who do not comply with the GDPR laws will face crippling fines.
Read more: Marketing 101: How to Retain Customers for Tour Operators
Personal data may be defined as:
To provide tour and activity operators with reliable information about the new GDPR laws and how they apply specifically to the tour and activity industry, Rezdy has developed a series of articles about this topic. Follow the Rezdy blog for more information.