By Blake Ng — 14 Sep 2018
In our GDPR series, we explore the impact that these new regulations will have on tour and activity operators.
Best Practices for Tours and Activities GDPR 2018 Series:
Part 1: GDPR and the Travel Industry
Part 2: Data Collection and Privacy
Part 3: Marketing Consent
Part 4: Marketing Lists
Part 5: Policies and Processes
Part 6: Data Retention
Part 7: Workforce Data
Part 8: Privacy by Website Design
In late May 2018, a new set of regulations regarding data collection and processes went into effect, and travel industry businesses across the globe are striving to remain in compliance with these laws. The GDPR applies to all businesses in the European Union and to all businesses who conduct business with European Union residents, and there’s steep penalties in place for those who do not comply.
Rezdy is publishing a series of blog posts in order to provide tour and activity operators with the information they need to remain in compliance with GDPR. Marketing consent is one area in which compliance is critical.
Marketing consent is the process of receiving explicit consent from your customers in order to send them electronic marketing information. Digital marketing has become one of the most effective ways of promoting a tour and activity company, from social ads to automatic e-mails and more. Now, the GDPR may require you to change the way that you distribute your digital marketing products.
Read more: 7 Emails Tour Operators Should Send to Increase Bookings [Infographic]
To continue learning about the impact GDPR may have on your tour and activity business, follow the Rezdy blog. Our series will provide insight into every aspect of the GDPR that you need to consider for your business.