By Taz Bareham — 12 Sep 2014
It shouldn’t take any convincing for you to believe that word of mouth is the strongest form of marketing that a business can get.
In fact, 92% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all forms of advertising (Nielsen).
So how can you get more word of mouth referrals from your customers? Here are some tips.
Before becoming your customer, travelers and locals are going to review sites and social media to find word of mouth recommendations. If you’re nowhere to be found, this is a bad sign.
You could offer the best experience in the world, but if your business is not listed on review sites, then they’ll definitely go with one of your competitors who have solid TripAdvisor and Facebook profiles, backed with genuine customer photos and reviews.
You’re not being pushy by asking your customers to refer you to their friends. Just do it with tact.
People actually get a kick out of helping others, and it helps if you’re good at what you do.
Provided you have done right by your customers in terms of service, and they feel that you are committed to showing them a good time and care about their needs, then the word of mouth should come naturally.
But of course, there are things you can do on a continual basis to boost your efforts. Asking for word of mouth referrals should be part of your structured customer communications process.
Here are a few ideas:
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