By Ricki Hudson — 5 Nov 2018
Celebrated on December 26 every year, Boxing Day is sometimes overlooked in the marketing world due to the quick turnaround time after Christmas and before New Year’s Day. While every other tour and activity company is playing up the Christmas and New Year’s season, you should be focusing your efforts on Boxing Day — one of the biggest sales days in the year.
These tips will help you create an effective Boxing Day marketing campaign that will be easy to implement at your tour and activity company:
Your Boxing Day promotional campaign doesn’t have to be elaborate in order to be effective. In fact, simpler is better when it comes to this after-Christmas day of sales. Your turnaround time with this campaign is nearly instantaneous. It will have to launch immediately after Christmas and will finish up within one day. This marketing campaign should be clear, concise and to-the-point — that’s what Boxing Day consumers are looking for.
Similar to Black Friday and other big sales days, consumers are looking for extra-special deals that they cannot get any other time of the year. Traditionally, Boxing Day is used to clear out store inventory before the new year, but for tour and activity providers, it can be a unique holiday in which you offer an annual deal that visitors cannot get any other time. Most commonly, tours and activities are available to purchase in advance for a discount. To make your deal more enticing this year, consider adding a free item or upgrade to any tours reserved on Boxing Day.
Social media is the perfect way to get the word out about your Boxing Day campaign because it is a fast and affordable way to reach your most devoted travelers. Your past, present and future tourists are likely following you on Facebook, Instagram, Snapchat and more. Just a day or so before Christmas, you can begin dropping hints about your Boxing Day promotion. Be sure to schedule plenty of announcements and posts as soon as the Christmas celebrations are complete to get your followers in the mood for the fun.
Not all of your distribution partners work with clients who celebrate Boxing Day. When promoting your Boxing Day campaign, be sure to target distribution agents who work with international travelers in destinations that commemorate this holiday.
The key to creating an effective Boxing Day campaign is offering something unique that tourists can’t get any other time of the year. However, it also has to be a simple and easy promotion to implement, because there’s not a lot of time to raise awareness and generate buzz.
For more information on the best ways to promote your tour and activity company, download the Rezdy online marketing e-book today. Also, don’t forget to get in on the conversation by joining our customer Facebook group!
Image credit: Clem Onojeghuo