By Taz Bareham — 23 Sep 2014
Brochures can be a great marketing tool for tour and activity businesses. In fact, in our recent American & Australian survey for the most effective booking channels for tour operators, it was cited as one of the most effective ways to get bookings and raise awareness.
Your business needs printed sales literature for 2 reasons:
Here’s how you can start leveraging brochure marketing for your business.
This is a significant project, because it’s something that you’re going to use for (hopefully) a long time. It’s harder to chop and change print materials, compared to something that’s published online.
Make sure that all the relevant stakeholders are involved. You can create ground rules and make sure all parties are on the same page. It also gives your graphic designer a chance to learn who their point of contact should be to get things done.
Set clear objectives.
Once you have these hashed out, it’s time to finalise your brochure.
You need to finalise the content of your brochure and make sure it’s absolutely perfect to be distributed to the masses.
Remember that people buy with emotion but justify using logic. Make sure you trigger those emotional heart strings while still mitigating any kind of barrier to buying from you through appealing to their logical side.
There’s no point going through all that hard work if no one is going to see it!
To make sure your brochure is accessible to your potential customers…
And there you have it. You’re ready to go with your brochure marketing strategy.
For more marketing tips geared exclusively towards tour operators like yourself, download our free ebook: