By Blake Ng — 29 Mar 2018
Many tour and activity companies operate in destinations that rely heavily on tourism to fuel their local economy. These tour and activity operators are often looking to generate buzz about their destination in order to encourage travelers to visit their area and book their tour products. While there’s nothing wrong with raising awareness about the amazing attractions and amenities that your region has to offer, it’s important to promote and implement responsible tourism practices.
Responsible tourism is the practice of promoting your region in a way that benefits the local culture and economy. It provides visitors with an authentic experience and insight into the local area, without sacrificing the natural beauty of the destination or without taking advantage of the people who call it home. Responsible tourism practices take into account the footprint that the company has on the environment, on the local citizens and on the culture and history of the area.
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Tour and activity operators across the globe are going to be focusing on sustainability initiatives and responsible tourism practices in the year ahead. To stay on top of the other industry catch phrases that you need to know this year, be sure to download the Rezdy Ultimate Travel Tourism Glossary now.