Every tour and activity operator specializes in a niche area of this industry, offering unique options for tourists who want to experience a destination rather than simply see it. Whether you offering charter sailing excursions off the coast of a tropical island, or you provide snowshoeing hikes throughout mountain trails, you need a solid distribution strategy to attract tourists and drive bookings for your products.

To create a distribution strategy, you must partner with the right agents. It’s important to know the differences between the major agents, such as outbound tour operators and inbound tour operators.

3 Things to Know About Outbound Tour Operators

  1. Outbound tour operators typically work with international travelers. They create packages and tours designed to allow travelers from one country to conveniently visit another country of their choice. For travelers, booking a tour through an outbound tour operator allows them to get everything they need in one convenient location.
  2. They often specialize in a particular region of the world. The most popular area of outbound tour operators to create packages for is Europe, but other destinations like Southeast Asia, South America and the Middle East are quickly rising in popularity with international travelers. Outbound tour operators usually are ahead of the trends and know what tour operators can expect next.
  3. Tour and activity operators should partner with outbound tour operators in order to attract travelers from up-and-coming international market segments. By networking with outbound tour operators and making them aware of tour products, tour and activity operators can have their tours and activities included in upcoming packages.

If you’d like to partner up with one, learn more here.

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3 Things to Know About Inbound Tour Operators

  1. Inbound tour operators are locally-based, and they work to promote the destination as a whole to interested travelers. Sometimes, inbound tour operators are referred to as destination management companies. They often are comprised of business owners and industry leaders from a particular destination, and these entities work together to promote the region as a whole to interested travelers.
  2. Inbound tour operators often work with other travel agents and distribution partners to create and promote packages. When it comes to marketing their destination, inbound tour operators recognize that travelers are often motivated by package deals and promotions. They frequently create packages involving local tourism businesses, including hotels, transportation providers and tour operators. Then, these same packages are promoted to the target market segments that are most likely to visit the region in the coming months.
  3. Tour and activity operators should partner with their local inbound tour operators to increase their visibility within their destination. These partnerships provide valuable opportunities that allow tour and activity operators to boost their bookings while also networking within their local travel industry.

If you’d like to partner up with one, learn more here.

Both of these types of agents play an important role in the overall success of your distribution strategy. To find out more information about how to build agent partnerships and develop an effective distribution strategy for your tour and activity company, download the Rezdy online distribution ebook today.


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