By Ricki Hudson — 29 Apr 2020
Even whilst in survival mode, it’s important, for many reasons, to cast an eye to the future: where should tour and activity operators focus marketing efforts to begin rebuilding bookings?
The answer might be closer than you think. Many operators are sitting on an untapped goldmine. Your contact database. Whether that be email addresses or phone numbers, a simple marketing campaign to past guests could reap your business rewards AND a new-found customer loyalty that you might not have considered.
To put it simply, it’s a loyalty discount aimed at encouraging past customers to come back through your doors at a discounted rate. It’s as easy as setting up a promo code and sending it to your database through the contact details you have available on file.
Within Rezdy, it’s a feature available on all plans and can be applied to specific products or sessions under the Inventory section within your Rezdy App. Here’s our easy to follow how-to guide.
All evidence suggests that recovery will be in the domestic market first as restrictions are slower to lift for international travel. You’ve probably heard this already, but think local first. If your email data has captured a country, state, province or city, use this first to target those within easy reach so could visit sooner.
Engaging local travellers is good for your local economy. It will also help you in your next phase of recovery.
How? You’re effectively building an army of influencers passionate about the destination they share with the experience you offer. So, when potential customers start coming from further afield, your local destination effectively helps you with your marketing by referring your business through positive sentiment and word of mouth.
People have never been so focused on health and safety than at this moment in time. In your ‘Experience Again’ campaign, tell your database what your business is doing to ensure their safety such as:
There’s a strong sentiment to help each other during this period. Empathetic messages will do well at this time.
Before you get started, be sure to follow your current local government guidelines on hygiene, group sizes, and social distancing measures.
Promo codes are available on all Rezdy Booking Software plans. They’re easy to set up. Simply follow the promo set up guide for existing customers. If you’re considering Rezdy, you can access promo codes during your 21 Day Free Trial.
If you’re looking for additional ways to sure up cash flow during COVID-19, you may like the article ‘Offering Gift Cards to Maintain Cash Flow During Tough Times’.
Written By – Ricki Hudson – Marketing Manager – Partnerships & Acquisition, Rezdy
Ricki has worked at Rezdy since 2018. Ricki has nearly 15 years of marketing experience, predominantly in the tourism sector. Ricki is passionate about helping the sector grow through strong eco-systems and networks to the betterment of the industry.