By Taz Bareham — 9 Apr 2017
Achieving the top spot in the Google results is a coveted prize amongst businesses in all industries, and the tour and activity industry is no exception. Tour and activity operators strive to implement a search engine optimization strategy that allows them to earn the top rankings on the results page, ultimately increasing their visibility online, driving more traffic to their website and boosting their conversions.
There are many tools that you can use in order to assist your SEO campaign and develop an effective SEO strategy for your tour and activity brand. Moz is one of the most well-known tools in the industry, as it allows you to identify the keywords that are trending and that will be most useful to your particular brand. By utilizing the right tools and resources, you increase your chances of boosting your rankings and earning that desirable top spot on the search engine results page.
Search engine marketing, or SEM, is a concept that complements your SEO strategy. With SEM, you can purchase pay-per-click advertisements that will give you a more prominent position on the Google results page as well as on many of the popular social networking sites. A PPC ad will help you increase your site traffic, but it’s important to monitor its impact on your overall conversions.
Increasing your visibility online and improving your online brand reputation is just one component of your distribution strategy. This allows you to boost your presence on the most powerful search engines, and also shows your agents that you are committed to promoting your tour and activity brand. You also will want to create a distribution strategy that allows you to reach out to more agents and attract travelers from a variety of different demographics and locations around the world. In order to learn more about how search engine optimization fits into your distribution strategy, download the Rezdy distribution ebook today.