Get your data-driven 2026 global trends report This essential global trends report delivers data-driven insights from over 280 professionals across 39 countries, helping you shape your 2026 strategy.Find out:Why 56.4% of operators are optimistic about 2026.Why organic search (71%) has overtaken word-of-mouth as the #1 booking driver.How 62% of operators are using AI for content creation.Why 4.8% of operators no longer rely on OTAs for their bookings.Don’t guess what’s next. Get the data.Download your free global trends report now!
"An increasing number of operators recognise the value of a direct relationship with travellers, favouring independence, higher profit margins, and full control."
Take a look inside Here’s just some of what you’ll learn:✔ Learn why SEO (71%) has overtaken word-of-mouth (50%) as the #1 booking driver for the first time.✔ Discover why operators are cutting out the middleman, with 69% of all bookings now coming direct and 40.7% no longer using OTAs.✔ See how 56% of operators are using AI, with 75.7% of those users reporting significant time savings and efficiency gains.✔ Understand the strategic shift to “owned” digital assets, with operators prioritising Content Marketing (SEO) and Organic Social for 2026.✔ Get the full picture on operator confidence, with 56.4% optimistic for 2026 despite 73.1% concern over global economic conditions.✔ Benchmark your business: Find out how 79% of operators reported that 2025 performance met or exceeded 2024. Download now
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