By Taz Bareham — 3 Feb 2012
Google Alerts is an automated Web search service that helps your tour and activity business by monitoring industry developments and news online. Google Alerts sends you emails when they find new results (i.e. web pages, newspaper articles, blog, etc.) that match your search terms.
You can use Google Alerts to monitor anything on the Web to:
Currently there are six types of alerts sent when new content matches the alert’s search terms:
Moreover, Google Alerts is very easy to use; simply enter a query that you are interested in, and wait for Google Alerts to sends results which match your query directly into your inbox.
If you are only interested in information from specific sources there are some simple tricks that can filter your alerts:
You can mix and match above modifiers to narrow your results even further.
Google Alerts is a very useful free tool. It keeps you up to date with news around the internet, helps you find new customers or see what your existing customers are saying. It minimizes the time you spend researching countless sites looking for the latest reviews related to your tour or activity.
Alerts from forums and social media sites are a great source to find customers who are searching for activities and considering booking online.
We recommend you try Google Alerts to track information about your business name, research competitors (product updates, promotions, special events) and monitor new feedback from your customers.
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