Google is making changes to its search ranking algorithm

This coming June, Google is introducing the concept of a ‘page experience’ signal which will affect how your website is ranked on its search engine. They might also include labels next to search results indicating a better or worse experience – so you don’t want to be on the wrong end of the change.

So what does this mean for you and why is it important? Concretely, this means you might now appear higher or lower on Google search results. If you appear lower, that means being less visible to customers, hence getting less visitors to your website and ultimately, less bookings. However: if your page experience rank is high, you will receive more customers on your website than competitors with lower scores.

Let’s take a look at what will impact the ranking, and how you can prepare.

Core Web Vitals

The ‘page experience’ signal is based on what Google is calling the Core Web Vitals.

These are the measures of your website that will now affect your ranking – some technical terms, but with some simple explanations. 

• The time it takes for a page’s main content to load.

An ideal time is 2.5 seconds or faster – this is known as ‘Largest Contentful Paint’ (LCP):

• The time it takes for a page to become interactive

You want to aim for less than 100ms – Google calls this the ‘First Input’ Delay’.

• The level of visual instability on your website

Lower is better. Ideally you want this to be less than 0.1  – also known as the ‘Cumulative Layout Shift’

These will be combined as the ‘page experience’, and then balanced with the existing quality checks which affect your ranking, which are:

 

• Mobile-friendliness
• Safe-browsing
• HTTPS-security
• Intrusive interstitial guidelines

 

How to check your score

You can use the Google tool PageSpeed Insights to check your Core Web Vital performance, and find out how to increase it. This great tool will give you a score, and a detailed breakdown with suggestions to improve each aspect of your website.

All you need to do is find the factors contributing to your negative scores under ‘Diagnostics’ and complete the suggestions down the list to improve your website ranking.

Our partners at TOMIS can help you get higher scores, increased website traffic and better conversion

Rezdy’s recommended partner TOMIS are experts in marketing intelligence and website optimization. They can take you through the process step by step, and drive key improvements to get you more customers, such as:

• Increased site speed
• Enhanced technical website health
• Optimized technical content
• Increased page experience score
• Site updates for maximum organic traffic

Get started by contacting them now before the changes come in, so you’ll be out in front of your competition and getting more customers to your site. The initial evaluation is free, and they can give you good advice on the next steps from there.

Join their existing customers in getting increased website traffic and better conversions: