By Taz Bareham — 10 Jul 2016
You’ve added all of the necessary features to your website — vivid photographs filled with action, a few videos that highlight your tours and a “Book Now” button that makes it easy to reserve a spot. Now, you need to figure out what actually captures the attention of your visitors on the site. Figuring out what people are looking at while they are browsing your site may seem impossible, but heat map tracking makes it easy!
Heat map tracking is a visual representation of where users stop when they are on your tour and activity website. The heat maps are generated based on the number of clicks on specific links, the amount of time spent on a particular portion of the website and the scrolling behavior throughout the page.
Heat map tracking is an important resource that you can use in order to evaluate the overall performance of your website. This analytic tool allows you to uncover what works best about your website, and where you need to make improvements in order to increase conversions. In order to find out more information about website analytics and to discover new ways to update your website, download the Rezdy online marketing ebook today.