Positive reviews are necessary for any business that wants to grow.

Research shows that 93% of people use online reviews as a point of reference before purchasing a product or service. Positive reviews increase customer trust, offer a direct line of contact with customers, and also tells Google to rank your website higher in local organic searches. Direct reviews will also notify you if there are any common grievances with your service. Company awareness of prevalent customer concerns can encourage timely, targeted improvements. Understanding how to respond to customer complaints in an efficient and productive manner is vital to any business looking to attract and retain customers.

Now that we’ve covered the benefits of customer feedback, you may be wondering how to ask for reviews. Most people have been impressed by products and services that they have not written reviews for. 

Pinpointing the best way to ask customers for reviews can feel like a daunting process for many tour and activity operators, but it really does feel like second nature once you get your messaging, timing and method right. In fact, you can completely automate the process so the reviews can roll in without requiring a second thought. 

Reviews are an important part of your future customer buying decision so it’s important to make sure you have a process in place to actively collect them. Here’s how to gain customer feedback in the most efficient manner:


What can you expect when you ask for customer testimonials?

It’s fair to expect that some customers will be happy to provide a review for your business, while others might not have the time or inclination to share feedback. Of course, it’s impossible to get customer feedback without asking the customer first, so here’s how to request reviews that will build up your company’s online presence.

happy customer

How to ask customers for reviews

Knowing how to gain customer feedback is more complex than simply asking your customers to write a review online at the end of the tour. Chances are, your customers will forget any verbal review requests soon after their departure. This may be for the best, as giving your customers time to reflect on their experience will likely result in a more in-depth review. However, satisfied customers generally do not leave a review without prompting. It’s important to tow the line between encouraging online feedback while also not overwhelming your customer with constant, automated review requests.

There are four important elements to choose when considering how to get your customers to write reviews:

  • Get the timing right

There is no singular, ideal time frame to ask for a review. If a customer approaches you after their tour with unsolicited praise, you can point towards the review platform your company prefers.

Generally, the best time to ask for a review is a day or two after the customer has had a fantastic time with you! With the right program in place, you can set automated messages to go out at a set time after their guest experience has finished, so you can request a review while everything is still fresh in their mind. Or, if you have time, a personalized email thanking the customer for their business can also be a great tool to encourage online reviews.

  • Choose the right channel

Online reviews encourage a level of honesty the customer may feel uncomfortable providing in-person or by filling out a form on the day. Emails are an ideal way to ask for customer reviews, because people will often check their inbox when they have time to spare. Emails are great for encouraging customers to upload a review on an external site like TripAdvisor or Facebook. Emails can also be used to circulate surveys amongst customers, or ask them to provide a Customer Satisfaction Score (i.e. on a scale of 1 to 10, how satisfied were you with the experience?).

Text message is another quick and easy way to ask for reviews. You can organize automated customer communications using both email and text messages through Rezdy. People constantly have their phone with them, making text messaging an extremely accessible form of communication when asking for customer reviews.

  • Make the message clear and engaging

If you’re perplexed about what to ask in a review request, you’re not alone. But what’s important is to be human, humble and speak in your brand’s unique voice. It’s also worth including a personal messaging option in case the customer feels they had a less-than-ideal experience. We’ll cover off a few different messaging examples and options below. 

  • Choose the right review destination

It’s also important to consider where you want to build up your bank of reviews. You might ask for reviews on Facebook, TripAdvisor or Google, or to provide the choice of two review locations to your guests. Keep in mind where and how your customers book with you to guide this decision. Also, if your company has a review page linked on its website, then it’s best to choose that platform when asking for reviews.

customer reviews

4 clear and creative examples of requesting a review:

Example 1

We hope you had a brilliant time with us here at [Business Name]! We wondered if you’d like to leave us a review? This will help other people just like you find and enjoy our tours. You can click the link below to leave a review for [Business Name] on [Review site].

Example 2

Did you enjoy yourself as much as we did? We’d be delighted if you could help spread the word about how awesome [Business Name] is. Head on over to TripAdvisor now at this link to drop us some love. If your experience was anything less than perfect we’d love to hear about that too – please get in touch directly so we can make things right.

Example 3

Roses are red, violets are blue, we loved having you – did you love us too? If yes, why not leave us a review!


[Name], we’d love your feedback on your recent experience with us. What did you like? What can we do better? You can get in touch by replying to this email, or give us a review on [Review site] if you would like to recommend us to others.


Encouraging positive reviews is an essential component of running any kind of tour or activity business, but knowing how to ask for reviews effectively can be difficult without the correct tools. Rezdy tour reservation software makes it incredibly simple to grow real-time bookings and follow up with your guests. Explore a free trial with Rezdy for 21 days, or book a personal product demo today.

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