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Like all other websites, a successful tour and activity website takes a lot of time and a lot of work – there is no such thing as luck. Behind each one lies a dedicated web marketing team focused on every little aspect, where no headline or image is overlooked.

There are several things to keep top- of-mind when building your website. Start by determining its objective, and how to measure how effectively it accomplishes that objective. It does not have to be aesthetically perfect or cutting-edge, but it does need to successfully impact your bottom line. You need to have a clear-cut way of measuring that success.

Another important consideration is user-friendliness. The easier your website is to use, the better it’s for your prospective customers. Visitors need to get what they want out of your website easily, whether they’re seeking basic information or looking to lock in a booking for your tour or activity. This is why you need an effective strategy to compel visitors to behave in the way you want them to.

When designing your site we recommend using the AIDA method, which stands for:

  • Attention: Catch your visitors’ attention using visually stimulating content on your home page; that is, appealing images and videos. You have approximately 4 seconds to convince them your site is worth browsing!
  • Interest: Use appealing design and user-friendliness to attract them to your website.
  • Desire: Try to create a sense of desire for your experience so your visitors reach out to you.
  • Action: Use “calls to action”  to compel visitors to take action and make a booking online.

Another thing you should keep in mind is that all visitors are different. They have varying needs and expectations. Some will want to browse your website; others to dive directly into the page they are interested in. It’s important to meet the needs of each of your prospects accordingly.

To achieve this, there are 5 factors that you cannot afford to ignore:

  • Concept: the link between your purpose, your brand and the target audience.
  • Content: the words you use and the pictures or videos you upload.
  • Navigation: how easy it is for visitors to make their way through your site, which is determined by the clarity of your menu.
  • Decoration: decorative features including buttons, images, and formatting used to make your site pleasing to the eye. Remember to make room for your company logo so that it’s visible on every page, as this is your corporate identity.
  • Marketing Efficiency: the methods you use to convert visitors to leads; for example, call-to-action buttons and sign-up forms.

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