By Taz Bareham — 14 Feb 2016
The off-season is the time of year that every tour and activity provider dreads. It’s slow, and you are hardly running any tours. You miss the hustle and bustle of the busy months, and your bank account misses it even more than you do. The good news is, you don’t have to resign yourself to the fact that you won’t be increasing your bookings during this traditionally slow time of the year. There are several ways that you can fill up your availability in the off-season, allowing you to enjoy extra profits when you do not normally expect it.
Here’s two ways to try to boost your bookings during the off-season:
For some people, a great deal is the only thing that will motivate them to travel. They aren’t as concerned with the weather where they are going, or with the popularity of the location for that particular time of the year. In fact, many of these deal seekers love to head to incredible destinations during the traditional off-season so that they can make the most of the location without dealing with the crowds. When you appeal to these deal-seekers, you will enjoy a boost in your business during the months that can be slow and arduous.
There are several ways you can target deal seekers. One of the easiest ways is to offer a promotional code for a discount on your tours and activities. You might offer a 20% discount for booking on the slowest day of the week, such as a Monday or Tuesday. Conversely, you might offer a more significant discount during the months when the weather is not ideal in your region. In addition to creating a promotional code, you could also create a deal on a popular daily deal site, such as Groupon.
A fully incremental distribution channel is a channel that you use to reach consumers that you would not otherwise have access to. For instance, during the slowest months of the year, you might offer one of your tours and activities to local businesses as a reward for the employee of the month. This employee will likely want their friends and family to come along with them, so they will book additional tours. You also could distribute gift cards to the teachers at the local schools as a thank you for a job well done. Again, the teachers may recommend your business or book extra seats for their family members and friends.
The best way to increase your bookings throughout the entire calendar year is to implement an online booking system that truly works for your tour and activity business. Rezdy is the only online booking system that is designed specifically for tour and activity providers, and it provides you with access to a Channel Manager that can increase your distribution. Through the Channel Manager, you can partner with agents who will easily resell your products and promote your business. With Rezdy, you can grow your business to the next level, and you will probably forget that you ever had an off-season.