By Taz Bareham — 25 Feb 2014
In the Tour & Activities sector, the competition is fierce. Here’s how you can stand out.
The following factors impact your perceived value:
Many would argue that this is solely a pricing game, but that’s not necessarily true. While you can certainly compete with your competitors on pricing, remember that people are willing to pay more for more value.
Customer reviews are highly influential in travelers’ buying decisions. In fact, 93% of global travelers say their booking decisions are impacted by online reviews!
If you’re ranking higher than your competitors, or you’re getting more positive reviews, then you can be sure that it will give you a competitive advantage.
So once you have established an offering that your customers love, it’s time to get them to spread the word.
Stuck on ideas of how to do that? Some things you can do to bump up your customer reviews are:
Provided you’ve done a good job, they should be more than happy to share their experience in places like TripAdvisor and Facebook. All you need to do is ask.
For tour operators, the main concern is how to use technology to make booking management easier for both customers and staff.
Eye For Travel reports that “embracing new technologies and platforms will not only give the organisation a competitive advantage, but will also provide services and facilities that satisfy today’s consumers, expand company revenues and allow to effectively control distribution costs to provide a reasonable return on investment.”
With 52% of travelers who use a smart phone or tablet to complete travel bookings, one of your key success factors is the ability to incorporate the mobile trend into your strategy.
If you fail on the mobile front, these mobile browsers may very well leave your website and head over to your competitors, instead.
Your mobile booking site should have a good user experience design, be free of friction that keeps users from completing transactions, and be fast to load.
If you don’t yet have a booking site that’s optimised for mobile, then it’s time you start. Download the ebook below to learn more about how to do it well.
Or if you just want to get going, take a free trial of Rezdy and you can see mobile bookings in action.