How to Use Google AdWords for your Tour & Activity Business

Google AdWords is Google’s Search Engine Marketing tool, offering a set of solutions which enable you to post advertisements on search engines. It allows your tour operator business to display ads on different result pages when users research one of the keywords related to your campaign. The more accurate your keyword selection is, the higher your visibility.

It aims to provide you with the best advertising method possible. Your ad will be displayed to every user looking for your tour and activity. In addition, it allows you to easily create and modify your advertisement’s content.

With this advertising tool you can target clients by choosing from several languages and around 200 countries. You can also be even more accurate by selecting only the regions and towns you want to reach.

Another helpful feature is the ability to choose the currency you would like to use and define the PPC budget you are willing to spend. This allows you to take full control of your weekly PPC expenses.

As the name implies, Pay Per Click means you only pay when a user clicks on your advertisement. The amount you pay depends on the pre-defined budget you set. You can easily plan when you want your advertisement to be published in a time and date format. You also have 24-hour access to a report on your advertisement’s performance.

As an SEM tool, Google AdWords is an efficient online advertising solution.

Some key advantages of using Google AdWords for your business:

• A global online campaign with the world’s favourite search engine
• Traffic to your website
• The ability to target a controlled audience
• The ability to geo-locate a campaign
• A built-in tool for keyword analysis

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