Officially, Christmas is celebrated on December 25th each year — but recently, people have decided that one Christmas holiday each year is not enough. Christmas in July is now a thing, and around the world, the sights, sounds and joy of the holiday season come back to life for a brief period in the middle of the year.

As a tour operator, you can take advantage of this festive trend and offer unique experiences that your travelers will love. Here’s what you need to know about celebrating Christmas in July with your travelers:

When is Christmas in July?

Much like the Christmas holiday season in December, Christmas in July is often celebrated throughout the whole month. However, most businesses that choose to offer special experiences or discounts focus on the week before or after July 25th. As far as when your tour company celebrates, it’s really up to you. You can plan a specific event for that day, or a tour experience that is available for the entire month. You can be flexible and do what works best for your business

christmas in july in your tour business

How to celebrate in your tour company

There are many ways to incorporate Christmas in July into your tour business. Here are a few Christmas in July ideas that you may want to consider:

  • Offer mulled wine and mince pies during your tour experience. Many people around the world celebrate Christmas with delicacies like these treats, and they will appreciate these enhancements to their tour experiences. 
  • Run a special on gift cards, which are one of the best gift ideas. The gift of experience is coming back with a vengeance, especially since most people have been stuck at home for more than a year. By promoting your tour company’s gift cards, you will find that many people — including local residents — will buy them as Christmas in July gifts.
  • Schedule a tour that goes to local attractions that are celebrating Christmas in July. For example, many zoos and museums decorate with Christmas lights during the month of July and celebrate the holiday with visits from Santa, Christmas carols and yuletide parties.
  • Partner with a local restaurant to include a Christmas feast as part of your tour experience. Business owners in both the travel industry and restaurant industry are struggling as they come out of the COVID-19 pandemic, and Christmas in July 2021 is the perfect opportunity to form partnerships. You can work with a local restaurant to create a unique dining experience allowing your travelers to enjoy a Christmas meal either before, during or after their tour.
  • Decorate your tour buses for Christmas during the month of July Whether your tours head into the country to the best vineyards in the area or drive all around the city to the best sightseeing attractions, you can get your travelers in the holiday spirit by decorating your buses with Christmas lights, garland, ornaments, or even Christmas photo cards.


How your booking software can help you promote your specials

The right booking software can help you implement your marketing strategy. When you run a Christmas in July special, or you have created a unique Christmas in July experience, you can use your booking software to promote these products on the Marketplace and automatically allocate the necessary resources for the experience. A booking software designed specifically for the tour and activity sector, such as Rezdy, will allow you to take advantage of all the most recent marketing trends.

Since the pandemic significantly altered most people’s Christmas plans in December 2020, Christmas in July 2021 is sure to be a spectacularly festive celebration. You won’t want to miss out on this moment of holiday cheer, as it is a great way to increase your bookings and generate buzz about your tour and activity company.

For more support and tips on how to increase sales in your travel business, follow Rezdy’s blog.

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