Just a few years ago, mobile and tablet responsive website design was considered a new and innovative luxury in the tour and activity industry. Today, it’s a critical component for any tour operator, regardless of the size of their company or the destination in which they are located.

In 2018 alone, almost 80 percent of Internet usage was on mobile devices. With everyone keeping a smartphone or tablet nearby, they are less inclined to do their travel research and bookings on a desktop device. They feel comfortable, confident and secure using mobile devices to browse for available tours and book products. In fact, recent research shows that 40 percent of people rely on their smartphones or tablets exclusively to complete online research.

What is responsive website design?

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A responsive website design is a design that allows a website to adapt to the screen of the user. For example, a tour and activity website may have a more detailed website layout with additional photographs for its desktop users. When a responsive website design is created and implemented, the content on the page is displayed in a user-friendly way when the individual is browsing from a smartphone or tablet. Generally, the menu is simplified and the number of photos is reduced. The print is larger on the screen, and it’s much easier to navigate from a mobile device.

How to tell if your website is mobile or tablet responsive

It’s easy to check if your website is mobile responsive. Here are a few tips to consider:

  • After you have implemented a new responsive website design, visit your own site page on a desktop device. Test its functions and see how it works while browsing from a desktop.
  • Once you have tested the functionality of your website on a desktop, browse it from your own smartphone or tablet. Verify that the navigation bar has changed and that the site speeds have increased. Test all mobile functions to make sure your website is working properly for mobile users.
  • Use online tools to make sure that your website is responsive and that search engines are recognizing it as responsive.
  • Use Google’s Test My Site.

The importance of implementing a responsive website design

There are several important reasons why you need a responsive website design. First and foremost, responsive design is more appealing to your target audience. Travelers now expect that they are going to be able to access your website from their smartphone or tablet, and they will be frustrated or disappointed if they can’t finalize their booking. In fact, without a mobile or tablet responsive design in place, you may notice your bounce rate increase significantly.

In addition, the most powerful search engines have made mobile and tablet responsiveness a high priority item when calculating their algorithms. Without a responsive design in place, you’ll likely see your search engine results page ranking drop significantly.

Implementing a responsive website design is just one way to improve your visibility online. There are several components that you must consider when creating your digital marketing strategy.


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