By Ricki Hudson — 19 Nov 2018
For years, brands had to build their follower base on Facebook simply through word of mouth and social sharing. Most followers were accrued simply by sharing the page, designing posts that encouraged other users to spread the word, and asking tourists to follow them on Facebook after completing their experience. Today, your tour and activity company can use Facebook lookalike audiences to expand your reach on social media. So, what are lookalike audiences on Facebook and how can you use them?
Lookalike Audiences is a Facebook tool that helps brands uncover more users who resemble their current base of followers. The idea is that similar users may also be interested in your brand’s offerings. Lookalike Audiences can be built, based on the following factors:
Here’s how it works:
In short, Facebook can automatically find and advertise to the customers who most closely resemble your best customers. Meaning, Facebook will help you locate new customers who are most likely to make a booking.
There are various ways you can upload the data of your group of customers. The most popular methods include:
Once you’ve selected your audience source, you’ll be able to pick how closely you want the lookalike audience to resemble your audience source. The higher the percentage, the broader the targeting will be, but the larger your potential audience.
However, in most cases 1% will at the very least still have a size of a couple hundred thousand, so we’d definitely recommend sticking to 1%.
In order to have access to the best data that will allow you to grow your brand’s presence online, you need to have the right technology in place. Rezdy is the only business solution designed for tour and activity companies, and it has constantly worked to provide this niche industry with the features and services it needs. Rezdy allows you to collect and analyze data in the most effective way, which has a direct impact on your ability to increase bookings for your brand.
Did you know you can integrate Rezdy directly with your Facebook Page? This allows you to have a ‘book now’ button on your Facebook page and enables your customers to book directly from your page. Sign up today for a free 21-day trial.
If you enjoyed this article – What are lookalike audiences in Facebook – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.
Image credit: Helena Lopes