By Blake Ng — 7 Jul 2016
Marketing automation is the process of automating specific tasks for your tour and activity company that allow you to promote your tours on a variety of channels. These programs are most often used by marketing professionals, but they are still relevant to tour and activity providers, who often have to create their own promotional campaigns.
This process automates the services that you provide in order to improve the customer experience. Automation will benefit your travelers from the moment they first visit your website, until several days after they have completed their tour or activity. When you automate the right actions, you will improve the relationship that you develop with your customers and ultimately boost your brand recognition throughout the industry.
By implementing a marketing automation program, you will improve the efficiency and effectiveness of your overall marketing strategy. Rezdy, an online booking system created just for tour and activity providers, includes many marketing automation features that can benefit your business. In addition, Rezdy provides you with access to a Channel Manager that helps you improve your distribution strategy. Our system not only has the features you need, but it also gives you the resources you want in order to learn more about the industry. In order to find out more about marketing automation and other online marketing techniques, download our online marketing ebook today.