By Blake Ng — 1 Mar 2018
Increasing your direct bookings is important when it comes to boosting your revenue, and your distribution strategy allows you to reach a diverse range of travelers from around the globe. Given these facts, you might mistakenly assume that these are the key profit drivers within your business strategy. Surprisingly, however, new research indicates that the traveler experience may play a larger role than any other factor in your ability to continuously increase the profits at your tour and activity company.
The consumer experience is defined as the experience that a customer enjoys when interacting with your brand. While some tour and activity providers mistakenly assume that the consumer experience is the one in which they intend for their customers, it’s important to recognize that it’s subjective based on the opinions and individual encounters with your actual customers. Positive experiences can boost your brand reputation, while negative encounters can take a significant toll on your ability to increase bookings at your tour and activity company.
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These tips can help you naturally improve the consumer experience with your brand, which will ultimately help you drive profits:
Creating and implementing an effective revenue management strategy that values the customer experience requires you to invest in the best technology in the industry. Rezdy is the only booking technology that is designed specifically for tour and activity providers. Find out how it can revolutionize your business by learning the ‘language of travel’ by downloading the ebook today.