By Blake Ng — 24 Oct 2019
Today’s consumers are used to feeling special. They have become accustomed to personalized deals that were tailor-made for them. They expect businesses to go above and beyond to provide them with customized services. When they discover a brand that offers a niche product that suits their unique needs, they will quickly become loyal customers.
As a tour and activity operator, it’s important that you find your niche in the travel industry. When you focus on your niche, you will find that your storytelling becomes simpler and your conversions increase.
Discovering your niche is actually easier than you might think. The first step is to consider what products you offer, and who would be most interested in those products. It’s important that you choose a niche that you are passionate about. You need to love this aspect of the tour and activity sector just as much as your travelers do. Of course, you can’t create a niche marketing strategy on a hunch alone. You also need to evaluate the data that you have collected from your customers in order to better understand them. Take note of their ages, where they come from and what special requests they make when they book your tours. You will need a tour booking software that allows you to securely collect data and generate digestible reports for you.
The travel industry can be daunting because it is so large. General tour and activity operators will face steep competition, often from large corporations. When you specialize in a niche, there will be less direct competition for your target market segment.
You can design a marketing strategy aimed at the specific group of travelers who are most likely to book your tours, allowing you to make the most out of your marketing investment.
Since you offer specific products that may not be found anywhere else, your travelers will quickly spread the word about your business.
Niche marketing is especially effective on social media, where unique offerings and distinct products easily stand out. Your travelers will share your opportunities with their followers, allowing you to increase your online visibility and grow your brand recognition.
If you are going to delve into niche marketing and uncover the specific audience that craves your products, then you will want to implement the best tour booking system. Rezdy is the premier tour booking software for the tour and activity industry. Our activity booking software allows you to create customized marketing campaigns for a specific audience and easily implement those campaigns. In addition, our tour booking software includes advanced reporting tools that allow you to collect, understand and utilize your data.
If you enjoyed this article – Niche 101 : How to Find Your Market and Thrive – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.