By Taz Bareham — 25 Aug 2014
International distribution is the goal for many tour and activity operators, but it can be a challenge to achieve.
Here’s how to get your business ready for international distribution, with tips on how Rezdy can help.
The last thing you want is for agents to think that you’re a newbie to it all and that you aren’t aware of how the industry works.
So prove that you are:
If you already execute a successful domestic marketing strategy, they will be more confident that you can replicate your success overseas.
The more convenient the booking process is, the more professional you are.
You will have a much better chance of working with overseas agents if you have a clear-cut way of communicating and paying commission.
Looking ahead, show your potential partners that you have a solid plan for how to work with them on international distribution.
Rezdy has you covered in this area. Explain how all you have to do is invite your agents, get them trained up, and Rezdy can manage the booking payment in a variety of ways.
You need to show that you’ve budgeted for sales calls, famils, trade events, conferences, industry association memberships. Use your Rezdy sales report to figure out what promotions to run and how much they will cost, based on how past campaigns performed.
Arm your future partners with a sales kit to distribute to their sales team, so they’re equipped to answer any questions they have about your products. Bear in mind that certain messages don’t work in other countries or cultures, even if the language is the same. Beware the trap for new players and, if you can, speak to someone who is knowledgeable about it to see what they think about certain ideas you have.
You should also give them a hard copy of your terms of trade. In this, detail your cancellation policy, blackout dates, payment terms, booking deadlines, and payment details.
Try Rezdy for free, we’ll help you getting listed.