By Taz Bareham — 24 Mar 2016
How do I advertise online?
In simple terms, re targeting is how you advertise online – it helps you connect with customers who interact with your business on the internet.
1. Someone visits your website.
2. They leave.
3. Adroll helps you advertise online by showing them banner ads for your business.
Use re targeting to:
How does it work?
It all starts with a cookie. They’re everywhere on the Internet. Think of a website that you are a member of —Facebook, for example. Have you ever noticed that once you’ve signed in, you don’t have to sign in again the next time you visit? Or, have you ever noticed that when, during your lunch break one day, you Google ‘holiday destinations in France’ and then the next time you go onto Facebook there are ads everywhere for hotels in Paris? Well that is done through the magic of cookies – tiny data packets stored in your browser that turn the Internet into your Internet.
That’s how re-targeting works. When someone visits your website, your SmartPixel places a cookie in their browser. As long as that cookie remains in their browser, Adroll will recognize that they’ve been to your website and help you reconnect.
Do I get to choose where my ads appear?
You decide where you want to serve your ads, on the wider web or Facebook, or anywhere you nominate. Adroll will work to make sure that every impression counts by reaching the right visitor at the right time to get them to convert.
How do I create an account?
To create your account, You will be prompted to fill out a form with the following information:
How do I activate my account? (Install Snippet)
To activate your account you will need to add your unique AdRoll SmartPixel to your website:
Comprehensive instructions for activating your SmartPixel can be found at: https://help.adroll.com/hc/en-us/articles/211845978
Yes! Adrolls Design Squad is ready to handcraft ads five web ads in different sizes and one Facebook ad for you, free of charge with your first campaign. You can order them from your dashboard. Submit your request with your:
It takes Adroll 10 business days to deliver your ads.Launch your first campaign. Adroll will automatically upload the appropriate ad(s) to your campaign when they’re ready.
Can I use my own ads?
First, make sure that your ads comply with the following formatting and content guidelines. Adroll works with over 500 partners and exchanges, Please take the time to prequalify your ads so Adroll can approve them right away!
When your ads are ready, you can upload directly to your first campaign. Alternately, if you’re not quite ready to launch your first campaign, upload them to your Ads library.
How do I launch a campaign?
Key steps below:
Quickstart guide to campaign launch
Click the “New Campaign” button under Start Your First Campaign
Step 1: Facebook or web
Step 2: Basic campaign settings
Step 3: Audience
Step 4: Ads
Step 5: Payment and review
You’ll need to enter a credit card or link PayPal to launch your campaign.
If you have promotional credit to cover your full weekly campaign budget, you will not be charged when your campaign is approved to run. You will only be charged when your promotional credit runs out.
Setting Up Customer Segments
One of the strengths of the AdRoll platform is that you can segment your visitors to target ads based on which pages of your site were viewed. You are also able to exclude visitors who have already purchased (“converted” customers) from continuing to be served re targeting ads from your campaign.
*This URL can vary depending on whether or not you have Enable SEO Friendly URIs or Use Hyphens (-) instead of Underscores (_) checked at Marketing > SEO.
Potential URLs that you could use in AdRoll for categories/products on your store include:
Note that a ” * ” in AdRoll is a wild card value that will ensure that the segment is logged based on the first part of the URL, regardless of the rest of the URL.
Now, your converted user segment is fully set up. When you begin to set up a new ad campaign, you will be able to select to Filter Out this Audience Segment. On the same page where you select to exclude this converted user segment for your campaign, you can also Target specific segments of users who visited certain product or category pages.
Does my SmartPixel need to fire on every page of my website?
Technically no, but we recommend that it does as a best practice. If your Smartpixel is not firing on a page, then we are not capturing any activity on that page. If you place your SmartPixel as instructed, you should only need to place it once for it to fire across every page of your website.
If you have an online shop, make sure that your SmartPixel is also active on your cart or checkout pages. For some shops, checkout occurs on a different domain (www.thisisyourdomain.com) than store pages. If so, you’ll need add your SmartPixel to those pages separately. If you do not do this, we will not be able to target your highest-intent segment (cart) or know when someone successfully completes a purchase.
While you wait for your campaign to be reviewed, consider taking these next steps:
Browse Adrolls guides and reports for helpful tips on refining your campaign strategy.