By Blake Ng — 16 Oct 2015
Your marketing strategy is a pivotal part of your tour and activity company. The only way to get customers to book your tours is to make them aware of what you have to offer.
Marketing efforts, however, can be quite an investment. It costs money to advertise in the local papers, to create an SEO campaign online and to offer promotions and discounts to new customers. When you are defining your marketing strategy, you need to consider the return on investment, or ROI.
By definition, your return on investment is the amount of money gained compared to the money that you invested in a given project. So, your marketing ROI is the amount of profits you earn after you invest in a particular marketing campaign. For example, if you spend $500 implementing a daily deal on a local site as part of your distribution strategy, and you bring in $1,500 in business, you have earned a $1,000 return on your investment. To put it simply, this would be a worthwhile investment and a positive marketing campaign.
As a tour and activity operator, you should capitalize on your channel strategy in order to maximize your ROI. Here are a few tips:
When you maximize your ROI by minimizing your marketing costs and decreasing the amount of time you spend on paperwork, you will be able to grow your tour and activity company to the next level. Rezdy can help you accomplish all of these goals, and more. Begin your free trial of our online booking system today.