Tour operators need to constantly generate buzz to make sure that they’re casting the net as far and wide as possible. This is where promo code campaigns fit in. Effective campaigns can boost your revenue quite significantly, so here’s how to run them:1. Define your goalWhat’s the driving force of your campaign? What do you hope to achieve? Campaigns are created to achieve goals, so effectice campaigns need well-defined goals.Your campaign ideas will come from these goals, so be as specific as possible.Some examples of goals:Raise awareness in a particular localeGenerate more bookings from existing customersGenerate more customers from a particular marketWithout setting a clear, specific goal (with numbers included), you won’t know what you’re measuring against come analysis time.2. Choose your tacticsNow that you have your goals in mind, you need to choose your tactics. Obviously this will depend on the idea you come up with. Effective campaigns need to be carried out, so make sure your tactic suit the goal you are trying to achieve.Underneath your goal, list the tactics you can use to achieve it.For example,1) Raise awareness in a particular localeConduct product familiarisation with retail travel agents and wholesalersList with local directories target to that area2) Generate more bookings from existing customersEmail to existing databasePhysical coupon in the mail to existing database3) Generate more customers from a particular marketDaily deal sites targeting that marketTravel agents with access to that marketTry to think of at least two tactics you can use per goal.3. Track your successEffective campaigns succeed in boosting your revenue, but before you can execute the above tactics, you need to make sure there’s a clear way of measuring that success. Otherwise you won’t be able to calculate your ROI (return on investment).In Rezdy, you can track your campaigns through Promo Codes. We recommend using a different Promo Code per marketing channel so you can track the redemption rates of each.To do this, go to Inventory > Promo Codes.Then, click create “New Promo Code” and follow the prompts.In terms of Value, you have several options:Fixed amount for one product if you want this promo code to be used as a payment method for a fixed amount and a specific product.Fixed amount for any product if you want this promo code to be used as a payment method for a fixed value for the whole shopping cart.Fixed amount for any product within a catalog if you want this promo code to be used as a payment method for a fixed amount and limit its usage to a specific catalog.% discount for one product if you want this promo code to give a percentage discount for a specific product.% discount for any product if you want this promo code to give a percentage discount for the whole shopping cart.% discount for any product within a catalog if you want this promo code to give a percentage discount and limit its usage to a specific catalog.And you’re done! You will now see your Promo Code in the list, along with stats on how many have been issued and redeemed.To gauge the effectiveness of your campaign, see how many bookings you received per channel, and compare it against how much you spent per channel. You can see this in your Sales Report:That way you will know which channel is worth your marketing dollars.What’s Next?Set up your promo codesLearn about how to use your sales reportGet ideas for email campaigns